Arno Ghelfi for Bloomburb Business week published a visualization this week breaking down current U.S. social media internet usage by activity and age. From top to bottom are the more active users to the more passive. Age groups run left to right. I particularly like the categories of social media users not only because it seems to be logical breakdown but because it resonates with me relative to my own internet usage. Though I really think that Boomers and Seniors are more active in social media than this report is giving them credit for. I’d actually like to see the data and review the methodology by which it was collected. Nevertheless it is an excellent visualization.
