How Full Is Your Bucket?
April 29, 2008

“How full is your bucket?” is a wonderful, short and poignant book that describes how the power of positive emotions and thought affects human beings. If you have not read this book, you should make every effort to do so. It is a must read in my opinion.
Tom Rath and Donald Clifton present an interesting metaphor with a bucket and dipper to describe interpersonal interaction and the way it impacts our emotion well being. It goes like this:
The Theory of the Dipper and the Bucket
Each of us has an invisible bucket. It is constantly emptied or filled, depending on what other say or do to us. When our bucket is full we feel great. When it is empty, we feel awful.
Each of us also has an invisible dipper. When we use that dipper to fill other people’s buckets - by saying or doing things to increase their positive emotions - we also fill our own bucket. But when we use that dipper to dip from others’ buckets - by saying or doing things that decrease their positive emotions - we diminish ourselves.
Like the cup that runneth over, a full bucket gives us positive outlook and renewed energy. Every drop in that bucket makes us stronger and more optimistic.
But an empty bucket poisons our outlook, saps our energy, and undermines our will. That’s why every time someone dips from our bucket, it hurts us.
So we face a choice every moment of every day: We can fill one another’s buckets, or we can dip from them. It’s an important choice – on that profoundly influences our relationships, productivity, health and happiness.
9 out of 10 people say they are more productive when they are around positive people. I know I am. Being around a positive person is contagious; they create energy and help raise the mental well being of those they are around. You can really feel it. You are able to think more clearly, be more creative and get more done. It is the truth. Are the people you are around focusing on the positive or the negative? Have you ever walked away from someone feeling drained? I have. That feeling almost undoubtedly came from them dipping from your bucket. Repeatedly focusing on the negative doesn’t do anyone any good. You have a choice as to whether you will participate or not. I suggest you avoid commiserating – think about it – it is CO MISERY.
They say you have 20,000 to 50,000 individual thoughts every day. These thoughts are driven by the hundreds (or even thousands) of interactions that you have each day. Each interaction has either a positive or a negative feeling or outcome that comes out of it, rarely is it neutral. Not only do you have the ability to make a conscious decision to let these interactions effect you, you also have the ability to shape the outcome of these interactions with your own positive involvement. The book suggestions that the “magic ratio” of positive to negative interactions is 5 to 1. Don’t assume this book is suggesting some sort of Pollyanna outlook, you cannot avoid some negative interactions in terms of discipline for poor behavior – that is clearly necessary at times. It is simply suggesting that most forget (or don’t know how important it is) to adjust their interpersonal interactions to the proper ratio. And, it has some great ideas and guidelines for integrating these concepts into your life.
Try keeping a record count for just one day of your interactions with those you work with. Make two columns and draw tic marks for either a positive or a negative outcome of an interaction. How did you stack up?
Buy this book, read it (over and over) and live it.
Eat that Frog - 10/90 Rule
October 30, 2007
“Failing to plan is planning to fail.”
- Alan Lakein
“10/90 Rule - The 10 percent of time that you spend planning and organizing your work before you begin will save you as much as 90 percent of time in getting the job done once you get started.”
PLAN EVERYTHING IN ADVANCE!
This may be obvious to you but you’d be surprised how many people don’t do this. It is very important that you try and do this before you leave each day. Take 10 minutes to review and plan what you will do following day. According to Tracy, planning your day in advance will save you between 1-2 hours of inefficiency throughout the day. I believe it.
- Get out your pen and paper and make a list
- Write down all the stuff you didn’t get done today
- Then add all of the items need to do the following day
- Then sort it in order of importance
- Not sure what is important, ask your boss
By making the list the night before you free your conscious mind of thinking of what you need to do the next day and it also allows your subconscious mind will work on your list all night long while you sleep. You’ll probably wake up with great ideas and insights that you can use to get your job done faster and better than before. The more you do this and the more detailed you get, the more effective an efficient you will become.
There is a really nice side benefit you will get from doing this – you can visually see your progress. Who doesn’t like the feeling you get when you cross stuff off your list right? It’s progress, you achieved something that day. It will raise your emotional well being. Trust me. If you have one really big task to do, make sure to write down components on your daily plan. That way you have something to mark off as you make progress.
Want to take it a step further?
Make 3 different lists – daily, weekly and monthly. After you get good at the daily exercise, start trying to plan all 3 in advance. If you want to be less aggressive, move to weekly for a month or two and then graduate to the point you can add monthly lists. I’d recommend you review the lists with your boss during your 1-2-1 meetings.
Eat That Frog - “Put it On Paper”
October 25, 2007
“Destiny is not a matter of chance, it is a matter of choice; it is not a thing to be waited for, it is a thing to be achieved.”
The #1 thing you can do to help ensure that you get more done is to put your goals on paper. Seriously, only 3 percent of adults have clear, written goals. When you compare these folks to their equally educated peers they accomplish 5 to 10 times more. Do you know what your goals are? Figure them out and try and get as much clarity around them as you can. Write them down, share them with others, etc . . .
I belong to a group in Nashville called Vistage and they have a “Probability of Completing a Goal” model they share with people to help them understand how important it is to write down your goals, share them and meet with someone to review them on an ongoing basis.
- 10% complete a goal when they simply hear it as an idea or suggestion from another.
- 25% complete a goal when they consciously decide to adopt and write it down
- 40% complete a goal when they decide when to do it - in other words, make it time bound
- 50% complete a goal when they plan how to do it - this means writing down specific tasks, tactics, milestones, etc . . .
- 65% complete a goal when they commit to someone else that you will do it
- 95% complete a goal when they have ongoing reviews, an accountability appointment if you will, with the person that they made the commitment with
Brian Tracy, in “Eat that Frog” suggests the following seven steps for dramatically increasing the likelihood of achieving your goals.
Step 1 – Decide exactly what you want. If you use this for work goals, discuss with your boss. What exactly is expected of you and in what order?
Step 2 – Write it Down on Paper. As indicated above, something happens when we write our goals down on paper. It’s as close to magic as you will find at work. Writing it down, will help make it more real. If you want to take it a step further, share you goals with others. That will further increase your likelihood of achieving them.
Step 3 – Set a deadline (or sub-deadlines). This is a key part of having S.M.A.R.T. goals. Set a deadline and hold your self accountable for the date. Without this, your goals and tasks will lack urgency.
Step 4 – Make a list of everything you can think of you are going to have to do to achieve your goal. Keep adding stuff to the list until it is complete. It is a living list that grows and shrinks as the project/goal moves forward.
Step 5 – Organize the list into a plan by priority and sequence.
Step 6 – Take action on your plan immediately. An average plan executed vigorously is far better than a brilliant plan that lacks action. Or as Guy Kawasaki said, “Don’t worry, be crappy!”.
Step 7 – Resolve to do something everyday that moves you toward you goal.
Clearly written goals have a stunning effect on your thinking, they motivate you, create energy, release creativity and stimulate action. What are your goals, both professional and personal? Who do you talk to about them? Do you discuss them regularly?
Eat that Frog - Book Review
October 23, 2007

A neat little book I have been reading called “Eat that Frog!”, has a list of 21 great ways to stop procrastinating and get more done in the same amount of time. Hey, who wouldn’t like that right? The premise is based on a quote from one my favorite people, one worth quoting for sure, Mark Twain. Twain once said, “If the first thing you had to do every morning was to eat a live frog, then you can go through the entire day with the satisfaction of knowing that was probably the worst thing that you were going to have to do that day”. That seemed to resonate a little.
The books suggests your biggest, most important task, the one you will probably avoid, is your own personal warty toad. If you are like most folks, you may have more than one frog on the menu. If you do, eat the ugliest one first and move on to the next one immediately. And, for goodness sake, if you have a frog to eat, just get on with it. It doesn’t get any easier sitting there staring at it for any length of time. Get it over with; the rest of the day will be much easier in comparison.
I’m going to try and post several of the other suggestions in the book on the blog. Hope you enjoy them. If you’d prefer to read the book just let me know and I’ll share it with you.
The One Minute Manager
October 1, 2007
“People Who Feel Good About Themselves, Produce Good Work”
I guess almost two years ago, I was helping Murray clear his office after he retired. Of the many books he had collected over the last 30 years that we either trashed or packed away never to be seen again were two books: Marketing Warfare and The One Minute Manager. He handed me the books and said, “You know, I think you would get a great deal of value out of these.” I finally managed to get around to reading both - and thanks Murray.
The One Minute Manager is a very interesting perspective on how to manage people effectively. The book is slightly over 100 pages and wastes little time getting to the point (I wish more books did this!). Driven predominately by the following mantra, “People Who Feel Good About Themselves, Produce Good Work”, the book suggests a simple yet thoughtful structure for managers to follow when developing their subordinates. It goes something like this:
- Set Clear Goals - They must be succinct and meaningful. They should be the 20% of your job duties that produce 80% of the value. Review the goals and insists the managers review their goals for a minute or two often.
- Be Sure to Praise People - Catch People doing something right - Tell people up front you are going to let them know how they are doing in no uncertain terms. Do it immediately upon noticing. Tell them how you feel about it. Encourage them to do more of the same.
- Be Sure to Reprimand - Tell people what the did wrong when they do it. Do it immediately and be specific. Tell them how you feel about what they did wrong. And, make sure they understand you are reprimanding the behavior not them as people. Remind them how much you value them and when it is over - it is over.
While they use the term “one minute management”, it is really only used to get you to understand managing people doesn’t have to take a ton of time or be complicated. People are basically simple, they need to know what is expected of them and how they are doing. That is the gist of it.
The other excellent thing I gleaned from the book was an alternative perspective on hiring people. I love the book “Good to Great” and take seriously all of the concepts it discusses, but at times some of those concepts can be taken too far. Anything taken to excess can reach a point of diminishing return. Very few people are inherently of the caliber Jim Collins suggests you should aspire to hire, and most who are, were previously developed in some way. Being Great can be developed from within in most people, hiring greatness is an expensive art form. The answer I think is to be fluid and do both. Hire greatness into critical roles on your bus when you can and develop those you have to eventually fill those roles. This book has great guidelines for the latter.
“Goals Begin With Behaviors, Consequences Maintain Behaviors.”
Let me know if you want to read this one and I’ll get it to you once Chuck has finished it.
Orbiting the Giant Hairball
September 7, 2007

I recently finished reading, “Orbiting The Giant Hairball, a Corporate Fool’s Guide to Surviving with Grace” by Gordon MacKenzie. This long time cult classic in the business world was given to me recently by Jim Perdiew at the end of his 2007 marketing conference and I have to say, “This book rocks!”.
In a nutshell, it is essentially a collection of on man’s experiences in the corporate world and some ways he found to avoid becoming a victim of corporate inertia that stifles creativity and drags so many good people and departments down. The Giant Hairball is the tangled impenetrable mass of rules, and systems, based on what worked in the past and which can lead to mediocrity in the present – it is policy, procedure, conformity, compliance, rigidity and status quo. Orbiting is originality, rules-breaking, non-conformity, experimentation and innovation. He explains that key to surviving successfully and providing true value for yourself and your company is directly tied to awakening the creative genius that lies with our own subconscious.
In Gordon’s words:
“Orbiting is responsible creativity: vigorously exploring and operating beyond the Hairball of the corporate mind set, beyond “accepted models, patterns, or standards” – all the while remaining connected to the spirit of the corporate mission.
To find Orbit around a corporate Hairball is to find a place of balance where you benefit from the physical, intellectual and philosophical resources of the organization without becoming entombed in the bureaucracy of the institution.
If you are interested (and it is not for everyone), you can achieve Orbit by finding the personal courage to be genuine and to take the best course of action to get the job done rather than following the pallid path of corporate appropriateness.
To be of optimum value to the corporate endeavor you must invest enough individuality to counteract the pull of Corporate Gravity, but not so much that you escape that pull altogether. Just enough to stay out of the Hairball.
Through this measured assertion of your own uniqueness, it is possible to establish a dynamic relationship with the Hairball – to Orbit around the institutional mass. If you do this, you make an asset of the gravity in that it becomes a force that keeps you from flying out into the overwhelming nothingness of deep space.
But, if you allow that same gravity to suck you into the bureaucratic Hairball, you will find yourself in a different kind of nothingness. The nothingness of normalcy made stagnant by a compulsion to cling to past successes. The nothingness of the Hairball.”
It is a VERY easy read and just about the most creatively constructed book I have ever read, unless you count the books my 6 year old daughter has stapled together for me. If anybody wants to read it let me know, its at my desk (both Gordon’s and Anna’s).
I believe AGI Interactive and all of the diverse individuals who make it up must find a way to Orbit. Together, as a department, we form a completely unique medium in which each of us has the opportunity to contribute, be creative and innovate. We must have the courage to cross boundaries, courage to act, courage to be open to new thought ( as well as to let go of gravitational thought) and be willing to admit impasses as well as our own ignorance (not to mention our own stupidity at times). If we are to grow, we must begin to explore.

A Technique for Producing Ideas - James Webb Young
August 11, 2007
I attended the PDMA a couple weeks ago and Jim Perdiew was kind enough to pass out a couple books to the attendees. “A Technique for Producing Ideas” by James Webb Young was one of those books. It is a 40-50 page read that is very simple and insightful. It describes the steps one of the great advertising copy writing minds of our time used for producing his ideas. The book outlines 5 steps to producing ideas. They are:
- The Gathering of Materials - both the materials of your immediate problem and the materials which come from a constant enrichment of your store of general knowledge.
- Working Over the Materials - Simply thinking about all the materials you have gathered and how that relates to your general knowledge.
- Incubating Stage - This is what most of the world gets wrong. This is when you stop thinking about it all together. Go do something else that consumes your conscious thought and let your subconscious work it out. The underlying wisdom buried beneath your own personal thinking will deliver the answer when you least expect it. Just don’t think about it.
- The Birth of the Idea - The Eureka Moment!
- Final Shaping and Development - This the cold grey dawn of the morning after. This is when you take your fledgling idea out into the world of reality and learn maybe it wasn’t so marvelous. But stick with it, be patient and see if it grows. Many an idea is lost at this moment. Let others contibute and mold it. If it is truly a good idea it will resonate and begin to grow.
I have a copy in my office if anybody would like to learn more.
