Jose sent a link to Pick-n-Click Ads in to me. It is a great example of a company attempting to take advantage of the long tail of advertising. This site appears to allow you to pick and click to create your own ads in the following media:
- Radio
- Television
- Direct Mail
- Online
- Collateral
Stacey at Ehlert would like to explore creating something like this online for marketplace ads in their publications.
What if people could fill out, choose a couple of creative layout options, pick which of our magazines they want to run in, put in a credit card and get an ad placed. And the ad uploads to the appropriate magazine ftp site, the production coordinate grabs the ad and it runs. They could have the option of running the ad in print and online. Since Boating Industry and Powerboat seem to be the two mags with the most marketplace ads it would be great if we could test something with those two sites in particular.
Any ideas how we could pull something like this off?
Is there a site or tools that can let someone create their own musical mashups? I guess that would be illegal but the whole mashup thing seems like a long-tail thing. I listen to Sirius Boombox a lot and hear all of these mashups, some great, some not so, but it would be very cool to be able to easily create my own (I used to be a DJ before you were all born).