Quote of The Day - Albert Einstein
August 15, 2007
“Any intelligent fool can make things bigger and more complex… It takes a touch of genius - and a lot of courage to move in the opposite direction.”
- Albert Einstein
You Can’t Be Too Careful
August 14, 2007
Millions of people buy a particular medicine. The disease for which the medicine is effective is one that these people have virtually no chance of catching. What do they buy?
This is a tough one. Let me know if you need a hint.
Quote of The Day - Friedrich Nietzsche
August 14, 2007
“All things are subject to interpretation whichever interpretation prevails at a given time is a function of power and not truth.”
- Friedrich Nietzsche
Quote of The Day - Abe Lincoln
August 13, 2007
“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.”
- Abraham Lincoln
Page 78
August 13, 2007
Every week a woman went into the local library. If she saw a book that looked interesting, she immediately turned to page 78 before deciding whether she should borrow the book or not. Why?
Add Gas Price Look-up to Any Site
August 12, 2007
www.gasbuddy.com has Javascript you can add to do a zip lookup for gas prices. There are several options available to add links to your site. Props to Stacey for sending this on. Check out the GAS Temp page too - it rocks. After Chuck went to the site to get up to speed on it he noticed they had several scripts that would enable embedding. See below for the zip look-up example:
Imagine this integrated on sites where people are doing trip routing and we know the zip they are traveling to. We could display the price of gas. Or even more simply, just show the top 10 place to get gas in their local neighborhood. Pretty cool huh. Chuck is going to look into the top 10 and let us know.
A Technique for Producing Ideas - James Webb Young
August 11, 2007
I attended the PDMA a couple weeks ago and Jim Perdiew was kind enough to pass out a couple books to the attendees. “A Technique for Producing Ideas” by James Webb Young was one of those books. It is a 40-50 page read that is very simple and insightful. It describes the steps one of the great advertising copy writing minds of our time used for producing his ideas. The book outlines 5 steps to producing ideas. They are:
- The Gathering of Materials - both the materials of your immediate problem and the materials which come from a constant enrichment of your store of general knowledge.
- Working Over the Materials - Simply thinking about all the materials you have gathered and how that relates to your general knowledge.
- Incubating Stage - This is what most of the world gets wrong. This is when you stop thinking about it all together. Go do something else that consumes your conscious thought and let your subconscious work it out. The underlying wisdom buried beneath your own personal thinking will deliver the answer when you least expect it. Just don’t think about it.
- The Birth of the Idea - The Eureka Moment!
- Final Shaping and Development - This the cold grey dawn of the morning after. This is when you take your fledgling idea out into the world of reality and learn maybe it wasn’t so marvelous. But stick with it, be patient and see if it grows. Many an idea is lost at this moment. Let others contibute and mold it. If it is truly a good idea it will resonate and begin to grow.
I have a copy in my office if anybody would like to learn more.
Flight of the Conchords - The Humans Are Dead
August 10, 2007
I had to share this, be sure to watch it to the end for the binary solo. Toooooo funny. They have an HBO series.
Chad tames a Segway?
August 10, 2007
What kind of a boss would I really be if I didn’t make sure to share this precious moment with the world?
Quote of the Day - Lao-Tzu
August 10, 2007
“He who knows others is learned;
He who knows himself is enlightened. “
- Lao Tzu