Citizen Ads
Citizen ads are new to me. Stacey mentioned them to me so I searched and found this business week article about them she had mentioned. Seems this latest fad exploits the idea of having your product/community zealots produce your advertising. Interesting, I wonder if this will really take off? Is it a really something people should consider or not. Any opinions?
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This is a great idea to encourage new and creative ideas from users, although only about 5% of submission generally come back as “usable.”
But what type of advertising would we ask users to create? Print, Online Media, Video..?
Neat idea. We could start holding, “American Ad-Makers (Idol)” and have a group of nobody’s try to create an ad and be judged by people who think, “User-generated content reminds me that there’s a reason I have a job.” Way to talk down to your customers… grats.